Kelly Campbell Smolen
Executive Director of Event Sales, AREA15
As AREA15’s Executive Director of Event Sales, Kelly Campbell Smolen leads the high-performing sales team at the art and entertainment district. From strategic planning to business initiatives and implementing a client-focused approach to sales, she drives and manages overall sales growth for special events. She’s also propped AREA15 as one of the most immersive, ground-breaking and turn-key private event venues in Las Vegas as it continues to expand across 20 acres.
Since joining AREA15, Campbell Smolen has been recognized as a 2023 Vegas Inc “40 Under 40” winner for more than doubling revenues and building a high-performing team. In 2022, Campbell Smolen also attained the highest revenue generating buyout for AREA15 with a $1 billion net revenue company recognized as “Fortune’s Best Workplaces in Tech” and “Fortune’s Best Workplaces for Millennials.”
She’s also attracted some of the biggest brands in entertainment to host special events at AREA15, including UFC, Cirque du Soleil, Vegas Golden Knights, the Las Vegas Convention and Visitors Authority and Formula 1. Additional clients from the tech industry include Amazon, Crowdstrike, Adobe, Databricks, NetApp and Square as well as luxury brands such as Louis Vuitton and Mercedes.
Prior to joining AREA15, Campbell Smolen served as a vital member of Live Nation’s special events division based out of House of Blues Las Vegas. During her tenure, she became the top revenue producing senior sales manager across more than 150 Live Nation venues in the United States, generating more than $10.5 million in revenue.
Outside of work, Campbell Smolen enjoys giving her time and talent to the local community. She donates to Three Square Food Bank, participates in the Las Vegas Hospitality Association’s (LVHA) Fill-A-Bag program, hosts fundraisers for the Wounded Warrior Project Las Vegas at her family restaurant the Crab Corner, hosts fundraisers for the International Myeloma Foundation and volunteers for Legends Football League (LFL) where she gives back at various charity events. Campbell Smolen is a proud member of multiple organizations including Women Leading in Travel and Hospitality, SITE Mountain West and the International Association of Women. In addition, she mentors students at the University of Nevada, Las Vegas’s hospitality program.
Contact Kelly
M: 702.483.9461
E: KCampbell@AREA15.com
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About AREA15
AREA15, located minutes from the Las Vegas Strip, is the world’s first purpose-built experiential entertainment district offering live events, immersive activations, monumental art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. With a growing collection of dynamic destinations including Dueling Axes, Emporium Arcade Bar, Lost Spirits Distillery, Oddwood Bar, “Wink World: Portals Into The Infinite,” Museum Fiasco, Rocket Fizz, Five Iron Golf, The Beast by Todd English, OZ Experience, Virtualis VR and anchor experience, Meow Wolf’s Omega Mart, AREA15 is an ever-changing art, retail and entertainment district attracting locals and tourists of all ages.
AREA15 represents a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York.
Event Venues Reimagined
